Daughters united in sharing grief, struggles, and memories after the death of their mother.
CLIENT
New Hope Grief Counseling
Memory in the Mirror is a community support group offered through New Hope Grief Counseling. The program provides women opportunities to find comfort and connection with others who have experienced the loss of their mother. Their largest event is hosted close to Mother’s Day and is known as a profoundly compassionate experience.
SERVICES
Logo Design, Event Collateral
Program founder and keynote speaker Rev. Dr. Jacky Gatliff had a strong, clear vision for how Memory in the Mirror serves those on the grief journey. Our role was to visually communicate her visionary approach through the logo and event designs.
Reflecting the Empathy
An illustrative logo was the most effective direction to emotionally connect with and represent Memory in the Mirror’s audience. Just as a mirror reflects the outer appearance, this design needed to convey inward reflection.
Many expressions were explored through our iterative design process, subtly adjusting every element to draw out a tone that is quietly contemplative and not overtly mournful. The figure is set within an oblong frame that was inspired by decorative mirrors. The flared font, organic line style, and minimalist peach, pink, and brown color palette are all softly feminine. Overall, the design successfully brings together a vision for an empathetic program.
Expanding the Event
Deliverables for Memory in the Mirror’s titular event included applying the logo and branding across multiple channels. Their social profile, posts, email newsletter, and digital ads all needed produced for marketing efforts. The event itself involved design of a keynote deck, banners, tabletop decor, and several branded giveaway items.
The designs remain an impactful part of New Hope Grief Counseling’s content, legacy podcast, and social calendar for Memory in the Mirror.
