Love Me (Bar)Tender was an Elvis-themed pop-up bar, transporting guests to the King of Rock ‘n’ Roll’s famed Jungle Room at Graceland.

CLIENTS

Memphis Convention and Visitors Bureau

Elvis Presley’s Graceland

The Memphis CVB is the 501(c)6 agency responsible for bringing 13+ million visitors to the city of Memphis, Tennessee each year, generating an economic impact of over $4 billion annually. Elvis Presley’s Graceland is one of the most popular historic attractions of the city.

SERVICES

Experiential Campaign, Logo Design, Marketing

Love Me Bar(Tender) was the flagship experience of a multi-year marketing campaign to bring the sensations of Memphis all around the USA. This modern-meets-retro event completely transformed bars in cities around the country including Los Angeles, New York City, Chicago, and Boston. Love Me (Bar)Tender featured the sounds of Elvis classics, the tastes from renowned Memphian mixologists and chefs, and an Instagrammable atmosphere straight out of the 60’s.

Viva Memphis

The biggest design challenge was to create a style board that fit the era of Elvis Presley’s Jungle Room without being overwhelmed by all the patterns and textures. The color palette also had to stand out from the iconic green shag carpet floor and ceiling, while not contrasting harshly.

The thorough exploration resulted in an expansive visual asset kit ready for a wide range of applications. From coasters to neon, the Love Me (Bar)Tender branding was everywhere amongst the deeply warm lighting and dark wood decor of the pop-up sets. By partnering with Graceland, all of the furniture and accents were able to be sourced with high accuracy to the original Jungle Room. Fabrics, wood, and stone work were carefully replicated to truly transform the spaces.

Exclusive Media Night

The pop-up generated national and local media coverage promoting travel to Memphis. Some outlets such as AFAR, Forbes, Reuters, ABC News, and Insider got an exclusive first look at during a one-night-only media event for invited travel writers and influencers. Both the city of Memphis and Graceland noted increased interest, engagement, and tourism following the success of the Love Me (Bar)Tender campaign.